Privacy Policy
Last updated: January 2025
1. Introduction
Ellington Development ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.
2. Information We Collect
We may collect the following types of information:
Personal Information
- Name
- Email address
- Phone number
- Country of residence
- Property preferences and requirements
Automatically Collected Information
- IP address
- Browser type and version
- Device information
- Pages visited and time spent
- Referring website
- UTM parameters and campaign data
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries about our properties
- Send you information about properties that match your preferences
- Process and manage your property registrations
- Improve our website and user experience
- Send marketing communications (with your consent)
- Analyze website traffic and usage patterns
- Comply with legal obligations
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These include:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Marketing Cookies: Used to deliver relevant advertisements (Google Ads, Facebook Pixel)
You can manage your cookie preferences through your browser settings.
5. Information Sharing
We may share your information with:
- Ellington Properties: Our principal developer for property-related inquiries
- Service Providers: Third parties who assist us in operating our website and services
- Legal Authorities: When required by law or to protect our rights
We do not sell your personal information to third parties.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure data storage with access controls
- Regular security assessments
- Employee training on data protection
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, typically:
- Inquiry data: 3 years from last contact
- Marketing preferences: Until you unsubscribe
- Website analytics: 26 months
8. Your Rights
You have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Opt-out of marketing communications
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise any of these rights, please contact us using the details below.
9. International Transfers
Your information may be transferred to and processed in countries outside the UAE. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
10. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: privacy@ellingtondevelopment.com
- Phone: +971 50 123 4567
- Address: Dubai, United Arab Emirates